Andrew Holecek

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Andrew Holecek

Business Need:

Andrew Holecek was a newly published author who had no on-line presence.  Whether authors use a traditional publisher or self publish, the job of marketing is increasingly ending up in the hands of the authors themselves.

Strategy:

Put in place all of the elements of author marketing to allow Andrew to build his author “platform”.  An author platform is a mix of online marketing elements that gives an author the visibility and authority to reach their target audience.

 

Elements of Project:

  • Launched website on WordPress platform making sure it was SEO compliant, mobile ready and easy for him to manage.
  • Developed a robust blog strategy including re-purposing some book content, editing his author blogs and posting audio and video blogs.
  • Developed an email marketing campaign.
  • Developed an online academy where students pay for self-guided courses.
  • Created and populated a Facebook timeline which is updated with regular blogs.
  • Set up Twitter, Linked In, You Tube and Google + social media sites.
  • Created author page on Amazon.com.