CWW Triathlon Team

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CWW Triathlon Team

Business Need:

CWW Triathlon Training Team is Denver’s premier women’s-only triathlon training team.  They were in need of a website strategy to drive new memberships.  The previous site was not mobile friendly and failed to distinguish CWW’s unique approach.

Strategy:

Using a very visual approach, the new site strategy conveys a professional approach to helping women of all experience levels, especially new and intermediate women.  The site communicates a very open and friendly organization, putting any fears at rest and conveying an inviting training environment.
 

Elements of Project:

  • Launched website on WordPress platform making sure it was SEO compliant, mobile ready and easy for him to manage.
  • Integrated the site with the organizations Training App and Calendar.
  • New members can get questions asked as well as register and pay online.